irrational pricing


Is your product demanded enough by people?


Is your product demanded enough by people?
If it’s not in demand enough, you must learn to create scarcity.
Here’s how to create scarcity 👇

Scarcity bias affects people’s purchasing decisions. Limited-time offers, exclusive promotions, and items in short supply create a sense of scarcity.
This can make a product seem more valuable or desirable.

Scarcity bias can lead to competitive buying behavior. Individuals may feel a sense of urgency to buy before the item runs out, resulting in impulsive purchasing decisions.

Marketers use scarcity cognitive bias when designing pricing strategies. Here are some examples:

Limited time offers: Creating a sense of urgency among consumers to purchase before the offer expires.

Limited edition products: Creating a sense of exclusivity and rarity.

Limited quantities: Creating the perception that the product is rare or in high demand.

How can scarcity be used in pricing strategies on a landing page?
Here are some examples: 👇

Limited time offer: Offering a discount for a short period. For example, “Get 50% off for the next 24 hours only!”

Countdown timer: Adding a timer that counts down from 24 hours, signaling that the special pricing offer will expire at the end of the countdown.

Limited quantity: Offering a limited number of products or services at a discounted price. For example, “Only 50 spots available at this special price!”

Tiered pricing: Offering different prices based on quantity or time can create a sense of urgency. For example, a special price for the first 100 customers.

Scarcity cognitive bias is powerful in marketing and pricing strategies.

By creating a sense of rarity, exclusivity, and urgency, businesses can increase the perceived value of their products and services.

You're leaving money on the table

I publish a few case studies every month. I choose a product/service in each case study. I explain how they will increase their revenues with their pricing strategies.


Learn to increase your revenue by designing your pricing with behavioral psychology.

It’s free.