4 crucial elements that should be present on your landing page:
Example from Tribe.
Tribe is an AI-powered, no-code app & web builder.
1- 🧠 Framing effect
One thing that really caught my attention is how they leverage the Framing Effect.
Product in a favorable light by comparing it to something that highlights its value and makes it look more appealing.
2- 🧠 Contrast effect
They also use the Contrast Effect to make this product shine even brighter.
Cleverly contrast the product with a lousy alternative, making it clear that the product is the superior choice.
3- 🧠 Anchoring effect
They play it smart by using the cost of those subpar alternatives as an anchor point.
By doing so, they emphasize just how much more cost-effective this product is.
This is Anchoring effect!
4- 🧠 Call to action
However, the call to action is quite weak and doesn’t convey the product’s benefits.
They need to sharpen it up to highlight the product’s value.
What will I gain when I click that button?
5- 💣
There’s a lot to love, but they’ve got some work to do on their landing page.
The headline, subheadline, and the product’s value proop need some serious attention.
But, if they can fix these issues, their messaging will be on fire!
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-Denizcan
You're leaving money on the table
I publish a few case studies every month. I choose a product/service in each case study. I explain how they will increase their revenues with their pricing strategies.
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