I’m the person behind this blog.
I design for pricing strategies.
I’m anti-conventional, independent-minded and obsessed with decision making. (Especially buying decisions)
My personality and obsessions introduced me to behavioral psychology about 4 years ago. And I combine all this with marketing and pricing. This is my personal monopoly.
50+ books, 100+ academic articles, training from places like MIT, Toronto and CXL.
I did field studies and gave trainings for 6 months in the most reliable research company of the country.
I tested how I could apply my theoretical knowledge on persuasion and marketing to real life.
I enjoy building interesting or new things.
Currently, I am working on Irrational Pricing. Every month, I write a few case studies on this blog, explaining how products can increase their revenue through irrational pricing. Additionally, I provide guidance on pricing and pricing strategies for product companies.
In the fall of 2022, I launched createtargetaudience.com. We created the world’s best Twitter targeting tool. However, we had to suspend the service after Elon Musk acquired Twitter.
In the near future, I will be writing a handbook on how to use behavioral psychology in landing page copywriting.
Companies and founders often price their products rationally. However, humans are not rational beings. When it comes to perception, value measurement, and decision-making, we rely on emotions, instincts, and cognitive biases. About 80% of our decisions are made by our unconscious (system 1) side.
We decide based on the options presented to us. We are influenced by how the options are framed. Our hard-to-change behaviors can be altered by nudges.
In the past 30 years, the fields of decision science and behavioral psychology have helped us discover many new things about human beings. And we use all of this to make people’s pricing decisions easier
The pricing strategies I design can help your business in the following ways:
I’m only working on a few projects. I’m not taking on any new projects at the moment. My calendar is not available for the next three months.
Choose from 2 options.
Every month, I publish free case studies.
If you want the next case study to be about your product, fill out the form on the page. It’s free.
I review the requests and select a product. I then write the next case study about that product.
I publish a few case studies every month. I choose a product/service in each case study. I explain how they will increase their revenues with their pricing strategies.
Learn to increase your revenue by designing your pricing with behavioral psychology.