Losing $100 hurts twice as much as the happiness gained from winning $100.

You need to highlight losses to act potential customers.

Use these 3 things to highlight losses 👇

Highlight how your product helps them save something rather than what it gains for them.
Emphasize what they will lose by not using your product or by using another similar product.
Make them feel like they will lose out if they miss your limited offer.

You're leaving money on the table

I publish a few case studies every month. I choose a product/service in each case study. I explain how they will increase their revenues with their pricing strategies.

Learn to increase your revenue by designing your pricing with behavioral psychology.

It’s free.

Irrational Pricing

Losing $100 hurts twice as much as the happiness gained from winning $100.

You're leaving money on the table