
I design pricing strategies that influence people’s choices.
PS: I create a strategy based on what I want people to choose, making it easier for them to choose it. This is not magic, it’s science.
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Pricing is important because purchasing is psychological.
Understanding human psychology and using marketing psychology allows you to increase your revenue without extra costs and effort.
But it’s not just that. Pricing is not just about pricing.
The process that brings potential customers to close the deal is also important.
I audit in the context of behavioral psychology and suggest insights and improvements.
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