In a pricing design, we should make it easier for people to make their choices.

Unfortunately, this is not the case with tweetai’s current pricing. To understand which package is more advantageous and make a choice, I have to engage my rational side (system 2) and strain my brain. And we don’t like this cognitive load.

That’s why I have redesigned the pricing to both facilitate potential customers’ choices and ensure tweetai gets the value it deserves.

The way we frame things determines how people perceive them. This is the framing effect. So, I reframed the packages by making changes. Now, we have 4 packages + 1 pay-as-you-go option.

Lighten cognitive load.

I hear you saying, “Hey, you still have 5 packages!”

We should avoid too many options. In tweetai’s current pricing, having 5 options is quite linear and requires analysis to make a decision. In other words, a ridiculously advantageous package doesn’t immediately catch the eye.

However, in the options I reframed, although there are still 5 packages, the advantageous option is clearly visible. The package I created for makers stands out at first glance.

In tweetai’s current pricing, there are 2 options:

Free and Unlimited.

The first problem here is that the unlimited package of a valuable product is priced at $9. That’s not good. Especially micro-makers need to sustain profitability to survive.

Therefore, the first thing I suggest in terms of pricing is to move away from cost-based pricing and use value-based pricing.

The second problem is that the paid package is unlimited. Unlimited is a very abstract concept and doesn’t have a clear equivalent in our minds. To shape perception and make it concrete, we should use numbers.

For example, instead of unlimited, it is more impactful to say “Create 100,000 tweets.” Because it’s concrete.

Instead of motivating people for the product in the subheadline, I prefer a different framing.

We know that the most effective cognitive bias is avoiding losses. I want to create a concrete contrast for people to better understand the value of the product.

How many tweets do you send every day?

How much time do you spend on tweeting?

And what does it cost you?

I prefer to trigger loss aversion with this concrete contrast of time and money. It also shows us the difference between tweeting normally and using tweetai.

And of course, it ensures that the desired price is perceived as reasonable.

Spending 15 hours a month on tweeting or paying $19?

It feels like an IQ test :)

Speaking of making things easier and reducing cognitive load, in the current pricing, 1 credit = 1 tweet is assumed.

If that’s the case, there’s no need to use credit as a measure and create confusion. It will be more understandable to directly highlight the number of tweets.

The most wonderful part I found is the information given below the CTA. Providing information about refunds and payment methods reduces friction.

That’s great.

However, there is a small problem that seems insignificant but has a big impact. I decided to sign up.

I chose the Free package. And I had a concern.

Do I have to give my credit card information for the Free package?

This is what I call “remove ambiguity.“

We should remove all uncertainties that stand in the way of a potential customer making a purchase decision. The slightest doubt or unexplained situation creates uncertainty and hinders purchase behavior.

I included a text to solve this problem. We should mention here that no credit card is required for the Free package.

I designed everything with the intention of making the “maker” package appear more advantageous and encouraging people to purchase it. To make the maker package more appealing,

I’m using the “starter” package as an anchor. Although they are close in price, they differ significantly in terms of package content.

To guide potential customers in their selection, I would rename the target package as “for makers.” I don’t know if makers are the primary target audience, but I believe they could be.

Emphasizing that one of the packages is specifically tailored for them will not only create confirmation bias but also provide social proof.

Overall, Tweetai is a valuable product.

With some minor adjustments in pricing, it can achieve the value and monthly recurring revenue it deserves. The pricing strategy we designed will at least double its current revenue.

In other words, Tweetai is leaving money on the table!

See you in the next issue.